7 ways to level up your careers site
Imagine this: A potential candidate lands on your careers page. They're not just looking for job listings; they're seeking an immersive experience that unveils your company's essence. A well-oiled careers site acts as a welcoming handshake, introducing your culture, values, and opportunities in a captivating symphony.
Why does it matter? Because your careers site isn't just a "nice to have"; it's your employer narrative. Career sites have the ability to showcase your thriving work environment, and it can resonate deeply with candidates, forging a connection that goes beyond the transactional.
Here are 7 ways to elevate your careers site from a mere job board, to a captivating employer branding masterpiece!
1. Address what candidates want
Straight off the bat. They’ve clicked through to envisage their new future at your company, what do you want them to see? Provide comprehensive information about your company's culture, values, perks, benefits, mission, and vision. Articulate a clear and concise Employee Value Proposition (EVP) that remains consistent throughout the site.
2. Genuine Employee Stories
Showcase authentic employee stories that offer a realistic preview of working life within your organisation by featuring employee profiles and testimonials. These narratives should encompass various aspects, such as colleague dynamics, career advancement, development opportunities, work purpose, inclusion, and quality of work.
3. Visual Content That Engages
Real team photos and videos visually convey your employer brand story in a heartbeat. Shift away from generic stock images and involve your employees in the rebranding process!
4. Clear Career Paths
Illuminate the various career paths and development opportunities available within your organisation. Help job seekers understand the potential for growth and learning within their desired fields. Utilise role profiles, "Day in the Life" videos, and compelling job ads to showcase the diversity and support in career progression.
5. Transparent Recruitment Process
Transparency is essential. Offer a clear overview of your recruitment process, including FAQs or a chatbot for candidate guidance. Provide support and guidance to candidates throughout the application journey, setting timelines and offering preparation tips for each stage.
6. Career-Related Blogs
Leverage the power of an employee and career blog to provide valuable insights, recruitment tips, application advice, and employee stories. Encourage employees to contribute their experiences and insights to enrich your employer branding messaging.
7. Compelling Copy
Craft clear, compelling, and user-centric copy that resonates with individual job seekers. Use a conversational tone, adopt a second-person perspective, and focus on answering the question, "What's In It For Them?" Personalise the content for specific candidate avatars while maintaining a distinct employer brand personality. Employ clear headings, skimmable text, and search engine optimisation to ensure a user-friendly approach.
At Invisible Partners, we understand that finely tuned careers site isn't just a checkbox; it's a strategic asset that can make or break your talent acquisition game. It serves as the first impression for potential candidates and plays a significant role in attracting top talent. If you want help to level up your careers site, reach out to us today.