That time we… A hiring strategy success story for a pet food company.
A Loveable Industry
With its headquarters situated in Victoria, this rapidly growing dog food business has successfully produced premium-quality, all-natural, and fresh pet food for more than 25 years. Their commitment to providing high-quality products has made them a trusted name in the industry, however their industry in general remains highly competitive for top talent.
Bringing in a Talent Partner
Our primary challenge was hiring 2 critical roles (Marketing Lead and Operations Manager) amidst an unprecedented demand for resources, coupled with an acute shortage of available talent in the market.
To secure essential hires and support this company’s rapid growth we parachuted one of our top executive recruitment specialists into help, along with the following plan.
The Strategy
Recruitment Marketing: Develop assets to enhance their brand visibility and promote the hiring leadership team.
Psychometric Evaluation: Facilitate and consult on the use of psychometric assessments for key talent, ensuring thorough and fair evaluation.
Strategic Sourcing: Employ targeted strategies to identify and engage with candidates for talent-scarce, high-demand roles.
Candidate Experience: Ensure a positive and seamless experience for all candidates throughout the hiring process.
Talent Partnering: Providing comprehensive support at every stage of the recruitment process, acting as a trusted partner.
The Results
As a result of the successful recruitment efforts, we secured the following key placements:
Senior Brand Manager (Marketing Lead)
Operations Manager
Quality Manager (as a result of the original introduction)
The success of the recruitment process was attributed to several key factors:
A Strong P+C Focus: This pet food business embraced an open-minded approach, prioritising values, culture, and attitude over a perfect CV. This approach fostered a positive hiring environment.
Equitable and Thoughtful Decision-Making: The hiring approach was evidence-based, fair, and equitable. Diversity and inclusion were paramount considerations, resulting in thoughtful decision-making.
Candidate Experience: The business prioritised providing candidates with a positive experience. Timely feedback was shared throughout the process, demonstrating the company's commitment to communication and transparency.
By employing recruitment marketing, strategic sourcing, and a people-focused approach, we were able to overcome the challenges of talent scarcity and achieved critical hires for this pet food businesses accelerated growth.
